Join us and you'll get exclusive access to:
• Best practices on creating campaigns and content on TikTok
• Pro tips from other small business owners
• TikTok creative templates and e-stickers
• Guided lessons and checklists to grow on TikTok
No cost, no catch, no commitment of any kind. We're just excited to help your small business succeed on TikTok.
Are you brand new to TikTok? Looking to boost your results on the platform? Follow Me is for you!
"I posted my first video on TikTok about 12 months ago and took me less than 10 minutes to record and edit using the TikTok editing tools.
The video ended up reaching over 500,000 people and sent through thousands of clicks to our website .
TikTok has been a game changer for my business. Follow me and I’ll show you how to get started on TikTok today."
Phillip Kuoch, Goldelucks (Australia)
Join us and you'll get exclusive access to:
• Best practices on creating campaigns and content on TikTok
• Pro tips from other small business owners
• TikTok creative templates and e-stickers
• Guided lessons and checklists to grow on TikTok
No cost, no catch, no commitment of any kind. We're just excited to help your small business succeed on TikTok.
Are you brand new to TikTok? Looking to boost your results on the platform? Follow Me is for you!
"I posted my first video on TikTok about 12 months ago and took me less than 10 minutes to record and edit using the TikTok editing tools.
The video ended up reaching over 500,000 people and sent through thousands of clicks to our website .
TikTok has been a game changer for my business. Follow me and I’ll show you how to get started on TikTok today."
Phillip Kuoch, Goldelucks (Australia)
Welcome to Follow Me,
your new map to TikTok success.
On this page, our
small business ambassadors
will guide you through
a treasure trove of exclusive content, creative insights,
educational events and more.
Join us—let's get learning
and have some fun!
Sign up for Follow Me to get access to our exclusive playbook!
Filled with expert tips and insights on creating campaigns and content on TikTok, as well as advice from other small business owners in the region,
you'll find all you need to amp up your business' TikTok game, whatever your level of experience.
Sign up for Follow Me to get access to our exclusive playbook!
Filled with expert tips and insights on creating campaigns and content on TikTok, as well as advice from other small business owners in the region, you'll find all you need to amp up your business' TikTok game, whatever your level of experience.
To support your business during the Follow Me campaign season, we have developed a creative template kit to add fun to your TikTok ad creatives.
Customise your ad creatives using these exclusive e-stickers and merchandising visuals to elevate your content.
To support your business during the Follow Me campaign season, we have developed a creative template kit to add fun to your TikTok ad creatives.
Customise your ad creatives using these exclusive e-stickers and merchandising visuals to elevate your content.
The TikTok Follow Me toolkit is a seasonally available package offering exclusive benefits for TikTok for Business advertising partners during key promotional moments.
For Follow Me, we've curated packages to best support small businesses who are looking to make a transformative impact
with and on TikTok.
Get access to unique benefits, such as creative production support, campaign planning support and more when your business commits with a committed media spend on TikTok for Business.
To find out more, indicate your interest in the registration form and a TikTok representative will reach out shortly!
The TikTok Follow Me toolkit is a seasonally available package offering exclusive benefits for TikTok for Business advertising partners during key promotional moments.
For Follow Me, we've curated packages to best support small businesses who are looking to make a transformative impact
with and on TikTok.
Get access to unique benefits, such as creative production support, campaign planning support and more when your business commits with a committed media spend on TikTok for Business.
To find out more, indicate your interest in the registration form and a TikTok representative will reach out shortly!
We understand that as a business owner, you already have a lot on your plate. Well, take a deep breath: Follow Me has you covered.
Think of Follow Me as your personal guide to starting and growing your business on TikTok. Each week, you'll receive expert tips, tricks, and checklists, as well as easy-to-activate solutions and ideas from TikTok and fellow small business owners. Plus, exclusive access to events, giveaways, and other valuable perks.
OPPORTUNITY — Over 63 billion (and counting!) views of #SmallBusiness content means there's a huge appetite for products and services like yours.
DISCOVERY — 39% of users say they discovered a product or brand on TikTok they didn't previously know.
INFLUENCE — The #TikTokMadeMeBuyIt phenomenon is oh-so real. TikTok users aren't passive watchers, they're highly engaged shoppers.
"I posted my first video on TikTok
about 12 months ago and took me less
than 10 minutes to record and edit
using the TikTok editing tools.
The video ended up
reaching over 500,000 people and
sent through thousands of clicks to our website... TikTok has been a game changer for my business.
Follow me and I’ll show you
how to get started on TikTok today."
We understand that as a business owner, you already have a lot on your plate. Well, take a deep breath: Follow Me has you covered.
Think of Follow Me as your personal guide to starting and growing your business on TikTok. Each week, you'll receive expert tips, tricks, and checklists, as well as easy-to-activate solutions and ideas from TikTok and fellow small business owners. Plus, exclusive access to events, giveaways, and other valuable perks.
OPPORTUNITY — Over 63 billion (and counting!) views of #SmallBusiness content means there's a huge appetite for products and services like yours.
DISCOVERY — 39% of users say they discovered a product or brand on TikTok they didn't previously know.
INFLUENCE — The #TikTokMadeMeBuyIt phenomenon is oh-so real. TikTok users aren't passive watchers, they're highly engaged shoppers.
"I posted my first video on TikTok
about 12 months ago and took me less than 10 minutes to record and edit using the TikTok editing tools. The video ended up reaching over 500,000 people and sent through thousands of clicks to our website... TikTok has been a game changer for my business. Follow me and I’ll show you how to get started on TikTok today."
🔲 Discover inspiration by scrolling through your
For You feed on TikTok.
🔲 Bookmark this page for easy access.
🔲 Learn more about our expert guides and their small businesses by giving them a follow: Goldelucks
🔲 Check out the Events & Opportunities section below to make the most of your Follow Me experience.
Access to Business Creative Hub, which offers guidance on content creation and a steady stream of trending content to inspire your own.
Helpful tools like post scheduler and more robust analytics to help you manage and optimize your account.
Exclusive use of the Commercial Music Library, which offers more than half a million royalty-free songs and sounds for use in your TikToks.
Ability to add an email address for customer inquiries.
'I want to reassure everyone that doing marketing on TikTok is definitely not as difficult as you think!'
🔲 Explore all the tools and features your new business account has to offer. (Link here)
🔲 Search for hashtags relevant to your business to see how other businesses are telling their stories on TikTok (i.e., #booktok for bookstores).
🔲 Check out TikTok's Creative Center for more trends, tips, and inspiration.
🔲 Check out the Events & Opportunities section below to make the most of your Follow Me experience.
Access to Business Creative Hub, which offers guidance on content creation and a steady stream of trending content to inspire your own.
Helpful tools like post scheduler and more robust analytics to help you manage and optimize your account.
Exclusive use of the Commercial Music Library, which offers more than half a million royalty-free songs and sounds for use in your TikToks.
Ability to add an email address for customer inquiries.
'I want to reassure everyone that doing marketing on TikTok is definitely not as difficult as you think!'
🔲 Explore all the tools and features your new business account has to offer. (Link here)
🔲 Search for hashtags relevant to your business to see how other businesses are telling their stories on TikTok (i.e., #booktok for bookstores).
🔲 Check out TikTok's Creative Center for more trends, tips, and inspiration.
🔲 Check out the Events & Opportunities section below to make the most of your Follow Me experience.
It's time to make your TikTok debut! We understand, putting content out there can feel scary. But this week, we'll share some tips, tricks, and tools to help you create scroll-stopping content with ease.
When creating for TikTok, it's important to shake the need for perfection. Our community isn't looking for perfect - they want, real, relatable, and authentic.
Instead, with just a simple peek inside your business, you can show the Tiktok community what makes it shine. Here are a few ideas to help you tell your story:
Day in the life" moments — packaging orders, restocking shelves, anything that gives your audience a glimpse of what goes into running your business
Product showcases, tutorials, and before-and-after "reveals" to promote your unique offerings and services
Customer testimonials or responses to comments on your past TikToks to encourage engagement and trust
'In the beginning,
I didn't really know how to create videos, but spending
time with Tiktok,
I realised the best way
to create content on TikTok
is in a natural, sometimes
a little bit silly style,
with simple editing.'
🔲 Make your TikTok debut using #SmallBusiness and #FollowMe.
🔲 Check out these TikTok templates for an easy starting point and inspiration.
🔲 Explore the in-app Business Creative Hub for guidance and ideas, found in your profile settings.
🔲 Check out the Events & Opportunities section below to make the most of your Follow Me experience.
It's time to make your TikTok debut! We understand, putting content out there can feel scary. But this week, we'll share some tips, tricks, and tools to help you create scroll-stopping content with ease.
When creating for TikTok, it's important to shake the need for perfection. Our community isn't looking for perfect - they want, real, relatable, and authentic.
Instead, with just a simple peek inside your business, you can show the Tiktok community what makes it shine. Here are a few ideas to help you tell your story:
Day in the life" moments — packaging orders, restocking shelves, anything that gives your audience a glimpse of what goes into running your business
Product showcases, tutorials, and before-and-after "reveals" to promote your unique offerings and services
Customer testimonials or responses to comments on your past TikToks to encourage engagement and trust
'In the beginning,
I didn't really know how to create videos, but spending
time with Tiktok,
I realised the best way
to create content on TikTok
is in a natural, sometimes
a little bit silly style,
with simple editing.'
🔲 Make your TikTok debut using #SmallBusiness and #FollowMe.
🔲 Check out these TikTok templates for an easy starting point and inspiration.
🔲 Explore the in-app Business Creative Hub for guidance and ideas, found in your profile settings.
🔲 Check out the Events & Opportunities section below to make the most of your Follow Me experience.
Last week, you learned that the most successful TikToks tell stories that feel authentic — and then you made a real, live TikTok. Look at you, superstar! Now we're going to show you how to give that content a boost with Promote, our in-app tool that lets you turn your existing TikToks into instant ads. All it takes is a few simple steps and a budget as low as $5/day.
1. Increase video views and engagement
2. Get more followers and visits to your profile
3. Drive more visits to your website
Plus, after running a Promote campaign, you'll receive insights and campaign analytics.
Ready to give it a try? To access Promote click the three dots (...) at the button of any of your videos and click Promote OR navigate to "Settings and privacy" and tap on "Business suite," where you will see the Promote button.
'Being real with people on TikTok is the most important part because that's how I can gain their trust. With that, we get more and more followers, and that's how I know that more and more people are interested in the things I say and share on TikTok.'
🔲 Take a look at the analytics tool within your account. What TikTok has performed well? Give some thought to what that tells you about the kind of content that resonates most with your audience.
🔲 Take a peek at this step-by-step breakdown of how to use Promote
🔲 Run your first Promote ad either by using one of your existing TikToks or by creating a new one. Just be sure it includes a clear call-to-action so your customers know what to do!
🔲 Check out the Events & Opportunities section below to make the most of your Follow Me experience.
Last week, you learned that the most successful TikToks tell stories that feel authentic — and then you made a real, live TikTok. Look at you, superstar! Now we're going to show you how to give that content a boost with Promote, our in-app tool that lets you turn your existing TikToks into instant ads. All it takes is a few simple steps and a budget as low as $5/day.
1. Increase video views and engagement
2. Get more followers and visits to your profile
3. Drive more visits to your website
Plus, after running a Promote campaign, you'll receive insights and campaign analytics.
Ready to give it a try? To access Promote click the three dots (...) at the button of any of your videos and click Promote OR navigate to "Settings and privacy" and tap on "Business suite," where you will see the Promote button.
'Being real with people on TikTok is the most important part because that's how I can gain their trust. With that, we get more and more followers, and that's how I know that more and more people are interested in the things I say and share on TikTok.'
🔲 Take a look at the analytics tool within your account. What TikTok has performed well? Give some thought to what that tells you about the kind of content that resonates most with your audience.
🔲 Take a peek at this step-by-step breakdown of how to use Promote
🔲 Run your first Promote ad either by using one of your existing TikToks or by creating a new one. Just be sure it includes a clear call-to-action so your customers know what to do!
🔲 Check out the Events & Opportunities section below to make the most of your Follow Me experience.
📣 You introduced your business to the TikTok community with a Business Account, unlocking a variety of valuable tools to help you learn, create, and grow.
👏 You made your TikTok debut and started to share your unique business story with us. It was a lot easier than you thought, right?
🚀 You discovered - and maybe even tried - Promote, TikTok's low-cost tool to drive more engagement and results with your content.
💰You explored TikTok Ads Manager and hopefully have started dreaming up your first (or second!) campaign.
Keep up with the latest trends on TikTok and give them your own spin. Visiting the Creative Center is a good start.
- 📌 Spark Ads — Use existing, organic content from your account and reach the right audience.
- 📌 TikTok Shopping — Showcase your products on your TikTok.
- 📌 Interactive Add-Ons — Amplify your message and see results.
Check out the TikTok for Business website for more resources and inspiration
Have fun and happy TikToking!
'Success is not easy,
but it can be achieved
as long as we focus and try.
Trust that your effort
will have results!'
🔲 Follow TikTok for Small Business on TikTok and check out the TikTok for Business Blog for the latest and greatest.
🔲 Introduce a fellow business owner to TikTok and show them what you've learned!
🔲 Take this survey to let us know how much you've learned.
🔲 Keep an eye on your inbox for more opportunities to learn and grow.
📣 You introduced your business to the TikTok community with a Business Account, unlocking a variety of valuable tools to help you learn, create, and grow.
👏 You made your TikTok debut and started to share your unique business story with us. It was a lot easier than you thought, right?
🚀 You discovered - and maybe even tried - Promote, TikTok's low-cost tool to drive more engagement and results with your content.
💰You explored TikTok Ads Manager and hopefully have started dreaming up your first (or second!) campaign.
Keep up with the latest trends on TikTok and give them your own spin. Visiting the Creative Center is a good start.
- 📌 Spark Ads — Use existing, organic content from your account and reach the right audience.
- 📌 TikTok Shopping — Showcase your products on your TikTok.
- 📌 Interactive Add-Ons — Amplify your message and see results.
Check out the TikTok for Business website for more resources and inspiration
Have fun and happy TikToking!
'Success is not easy,
but it can be achieved
as long as we focus and try.
Trust that your effort
will have results!'
🔲 Follow TikTok for Small Business on TikTok and check out the TikTok for Business Blog for the latest and greatest.
🔲 Introduce a fellow business owner to TikTok and show them what you've learned!
🔲 Take this survey to let us know how much you've learned.
🔲 Keep an eye on your inbox for more opportunities to learn and grow.
TikTok Tentpole Toolkit adalah paket pengiklan yang tersedia di musim tertentu yang menawarkan manfaat eksklusif untuk mitra pengiklanan TikTok for Business selama momen promosi penting.
Untuk Follow Me, kami telah memilih paket untuk dengan optimal mendukung bisnis kecil yang ingin menciptakan dampak transformatif bersama dan di TikTok
In collaboration with Action for Community Entrepreneurship (ACE), we are launching the first webinar on introduction to
digital marketing targeting small-medium businesses (SMEs) and start-ups. The workshop will cover overview of digital marketing strategies, how SMEs and start-ups can benefit from using TikTok and best practices of managing your advertising campaigns.
This content has been prepared by TikTok Inc. solely for information purposes only. Neither TikTok Inc. nor any of its affiliates, or its or their respective directors, officers, employees, or agents make any representation or warranty, express or implied, in relation to the accuracy or completeness of the information contained herein, and accepts no responsibility, obligation, or liability in relation to any of such information. TikTok Inc. and its affiliates, and its and their respective directors, officers, employees, and agents expressly disclaim any and all liability which may be based on the information contained herein and any errors therein or omissions therefrom. Past performance does not guarantee or predict future performance.
This content has been prepared by TikTok Inc. solely for information purposes only. Neither TikTok Inc. nor any of its affiliates, or its or their respective directors, officers, employees, or agents make any representation or warranty, express or implied, in relation to the accuracy or completeness of the information contained herein, and accepts no responsibility, obligation, or liability in relation to any of such information. TikTok Inc. and its affiliates, and its and their respective directors, officers, employees, and agents expressly disclaim any and all liability which may be based on the information contained herein and any errors therein or omissions therefrom. Past performance does not guarantee or predict future performance.
